Real support, at a price that makes sense.

Every plan includes the full Agency for Wealth Method, all the tools, and a real coach. Pick how much support you want.

Backed by the AFW Guarantee. No judgment. No jargon.

Plans

Pick the support that fits you.

Most financial coaching runs $150 to $350 per hour.
Every plan below includes a full month.

Membership
$149/mo

Everything you need to finally understand your money.

Backed by the AFW Guarantee
The full Agency for Wealth Method
All lessons, tools, and community
Message a coach in the AFW Portal, answers within 24 hours
Become a Member
Complete
$399/mo

Everything in Coaching, plus your own dedicated coach and a yearly tax deep-dive.

Backed by the AFW Guarantee
Everything in Coaching
Your own dedicated coach, the same person every time Only in Complete
A custom annual tax savings analysis and reduction plan, prepared by a licensed tax professional Only in Complete
A Monarch Money Professional account, included at no extra cost Only in Complete
Become a Member

Coaching paid for itself the first month. Having someone in my corner made me finally take action.

JMember · Coaching plan

All plans: cancel anytime by contacting us. Prefer to commit for a year? Save with annual billing.

Not sure which?

Most people start here.

There's no wrong door. Here's the quick way to tell which plan fits where you are right now, and you can always move up later.

Choose Membership if…

You mostly need to understand your money and want a coach you can message when questions come up.

Choose Coaching if…

You want someone to actually talk things through with you every month. This is what most members pick.

Choose Complete if…

You want the same coach every time, and a licensed tax professional digging into what you’re overpaying.

Still not sure? Start with Membership. You can move up anytime, and your coach will tell you honestly if you'd get more out of a different plan.

Side by side

What's included in each plan?

What you get
Membership
$149/mo
Coaching
$299/mo
Complete
$399/mo
AFW Guarantee Included Included Included
The Agency for Wealth Method Included Included Included
All lessons: 25 lessons, 5 to 10 min each Included Included Included
All tools, worksheets, and calculators Included Included Included
AFW Portal access Included Included Included
Community Included Included Included
Message a coach: 24-hour response Included Included Included
Monthly 1-on-1 coaching call (1 hour) Not included Included Included
Monthly group coaching session Not included Included Included
Your own dedicated coach Not included Not included Included
Annual tax savings analysis & reduction plan Not included Not included Included
Monarch Money Professional account Not included Not included Included
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AFW Guarantee
{{ ft.label }}Only in Complete

Empty means it's not part of that plan. Every plan still includes the full Method, tools, and a coach.

In context

The middle that's been missing.

Between a lonely app and an advisor who prices most people out: a real system with a real coach.

Less supportHigher cost
Lower cost
A budgeting app
$ · you’re on your own

Costs less, and leaves you to figure all of it out alone.

The middle
Agency for Wealth
$149–399/mo · system + real coach

The full method, the tools, and a real coach in your corner, for less than one advisor hour.

Highest cost
A financial advisor
$$$$/yr · high minimums

Often thousands a year, with minimums that shut most people out.

!

And doing nothing? The costliest option of all: taxes you overpay, savings that never grow, another year of guessing.

30
day promise
The AFW Guarantee

Try it for a full month. Risk-free.

If you're not happy and don't feel better about your finances after 30 days, we'll refund your entire first month. The only way this works is if you feel good about it. That's on us to earn.

Annual plans are billed once at a lower rate and are a full-year commitment, so they're not covered by the 30-day refund.

In their words

People who felt stuck, now don't.

This made understanding money so simple. It's the first time I didn't feel intimidated looking at my finances.

MMember · new to budgeting

I finally understand how my taxes work. It feels great knowing I'm not overpaying anymore.

TMember · tax clarity

I went from not understanding my money to getting business financing I never thought was possible.

RMember · small business owner
Good questions

Questions, answered plainly.

Can I change plans later?
Yes, anytime. Move up or down whenever you like, and your coach will help you pick what actually fits where you are.
How do I cancel?
Just reach out to us. No hoops, no hard feelings. Monthly plans stop at the end of your current billing period.
What's the difference between messaging and live calls?
Messaging lets you ask your coach questions anytime in the portal, with a 24-hour response. Live calls are scheduled 1-on-1 time to talk things through, included on Coaching and Complete.
Do I get the same coach every time?
On Membership and Coaching you're supported by our coaching team. On Complete you get your own dedicated coach, the same person every time.
Who prepares the tax analysis in the Complete plan?
A licensed tax professional prepares your custom annual tax savings analysis and reduction plan, based on your real numbers.
Is there a free trial?
Monthly plans are backed by the 30-day AFW Guarantee. If you're not happy in your first 30 days, we refund your entire first month. Annual plans are billed once at a lower rate and are a full-year commitment, so they are not covered by the 30-day refund.
What does annual billing save me?
Annual plans are billed once a year at a lower rate than paying monthly. Contact us and we'll set you up with the annual price.
Is this financial advice?
No. We provide financial education and coaching so you can understand your money and make your own confident decisions.
Backed by the AFW Guarantee.

Start where you are.

You don't need to have it figured out. You just need to start, with a system that makes sense and a real person in your corner.

Every plan includes a real coach and our 30-day guarantee. See Plans